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Wednesday, June 06, 2007

Targeting the dart community

GREEN A month after Empire Darts opened its doors, a thief nearly shut them permanently.

Jim and Bobbi Licitri kind of fell into the darts business. They ran a shop in Norton for two years that sold billiards, poker and other gaming supplies. When a customer asked about dart supplies, the Licitris got some in for her and for stock.

The woman told her friends, and soon more darts enthusiasts were coming into the store.
Targeting the dart community

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