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Thursday, August 04, 2011


We are delighted to welcome reigning World Champion Adrian Lewis to the Target Darts family.
Seven months after lifting darts most prestigious prize, the most exciting talent in world darts joins us, having signed an exclusive three-year deal with the company.

The World Champion was thrilled to be joining the Target Darts player roster saying:

“It is a great move for me as the company make the best darts in the business. To stay at the top, I need the finest equipment to hand, and that is exactly what I will get with Target Darts”.

Our ongoing commitment to a variety of community-based initiatives also attracted the World Champion to the company, with Adrian noting:

“I have enjoyed great success, but I am a working-class lad from Stoke-on-Trent at heart, and I will never forget my roots. As a World Champion, I understand that I am in a privileged position and I am keen to use that position to help others. I will clearly get that opportunity with Target Darts, which is very appealing. That ultimately made my decision to sign with the company a very straightforward one”.

Target Darts Managing Director, Mr Garry Plummer, was naturally thrilled to secure the services of the World Champion, commenting:

“Adrian is a phenomenal player, and a vibrant personality, who fits in with our vision of excellence and innovation. He is also someone who can help us with our important charitable and community-based work. We have without doubt acquired a champion player, who shares our passion and ambition to be the best in the game”.

Mr Plummer was especially pleased to have concluded the deal with Adrian, as it came amidst strong competition from rival manufacturers, adding:

“Adrian is one of the hottest properties in the darts world, and his signature sends out a very positive message regarding our standing in the professional game. It also gives the quality of our products a huge seal of approval. It is a great honour that the World Champion would choose to sign with us, and the next three years promises to be an exciting time for both Target Darts and Adrian Lewis”.

The Adrian ‘Jackpot’ Lewis signature darts range appears as part of the new Target Darts catalogue, and are available to buy from all good darts retailers from the 1st of August 2011.

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