After the great plug that the ADA got on ESPN I was hoping they would do something to take advantage of more advantage of the nationwide exposure. Granted they have launched a membership drive based on ESPN's 50 in 50 tour:
ADA is randomly selecting 50 new members and awarding them 50 great prizes
50-50 Contest"
But when you look at the results page all you get is endless list of names and placings(putting faces to these names would help). I think they need to put some time into telling the story of the tourney with a daily news release or a blog. I was also thinking that the ADA site could have a forum for members and people that might be interested in the organization. This is an organization that seems to be interested in promoting itself and darts, and it would be good for the ADA build more on the time it was given on ESPN.
I think there is still time to put a feature on William Cross Jr on the website so that people who want to know more, after having seen the ESPN segment, have a place to read a more complete telling of the tale. That would also present the opportunity to tell how things turned out for William and his family at the tourney. I've also heard that some of the women in the dart world would like to know more about his wife's involvement in darts.
One more item I would like to see is the story of the creation of the ADA on it's website.
DT
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The American Darters Association, Inc. (ADA) was founded in 1991 as the sanctioning body for a nationwide centrally-controlled dart league. The ADA operates 2 types of nationwide dart leagues. One utilizes a unique handicap system called the NEUTRALIZER® allowing members, regardless of their ability, to compete equally. The other is based on a traditional “scratch” Open League format.
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