Avery different board game tries to target Indian players - livemint

The game of darts has its next bull’s eye set on India.
The exacting pastime, often associated with western pub culture and smoke-filled bars, has been gaining momentum in the country, thanks to the efforts by the national governing body, All India Darts Association (AIDA), to widen its appeal, and existing Indian enthusiasts who are spreading the word.
Later this year, India plans to play host to the first-ever India Open, featuring about 60 of the world’s top amateur players—both men and women—throwing for a total prize money of Rs10 lakh.
Avery different board game tries to target Indian players - livemint