Social Media: Promoting yourself on Facebook

The San Diego Convention & Visitors Bureau launched its Facebook page over a year and a half ago. Our task was simple: To promote the San Diego region as a travel destination to visitors worldwide.

The first year was a trial-and-error period and testing of the social media waters. Six months ago, ConVis had approximately 30,000 Facebook “likes”, placing us in the top 5 Facebook pages among our competitors. 

http://www.signonsandiego.com/news/2010/nov/28/social-media-promoting-yourself-facebook/

BY KATIE SILVA AND SUZZANNE RAVITZ,

SUNDAY, NOVEMBER 28, 2010 AT 7:37 P.M.

Social Media Monday is a weekly feature that helps businesses and consumers understand how to use social media tools to their best advantage. This week, Katie Silva and Suzzanne Ravitz — who oversee the social media efforts at the San Diego Convention & Visitors Bureau — share the secrets of their success in using Facebook to promote their group. You can find them at facebook.com/sandiego, @visitsandiego and on foursquare (Visit San Diego).