WORLD CHAMPIONSHIP Could it be love at first flight for Helen and hero Wade?
James Wade has been firing Cupid's arrows on the oche - and his liaison with TV presenter Helen Chamberlain is the talk of Alexandra Palace.
Move over Posh and Becks, step aside Ashley and Cheryl Cole, make room Kevin Pietersen and Jessica Taylor.
Sport's latest, and some might say unlikeliest, alliance with showbiz has turned No.3 seed Wade into the crowd favourite at the Ladbrokes.com world championship. Wade, 25, was coy about his relationship with Sky Sports' Soccer AM ladette Chamberlain, 41, after booking his second-round date with Tony Eccles with a 3-0 win over Brendan Dolan.